Analysis on HSBC's Reorienting Strategy from the West to East Essay

Analysis on HSBC's Reorienting Strategy from the West to East - Essay Example 11. Recommendations for HSBC to Help Further 12. Conclusion HSBC Bank’s Corporate and Global strategy Analysis on HSBC's Reorienting strategy from the West to East Executive Summary HSBC is shifting its focus towards the Eastern countries in a much faster pace than expected. Most of the key activities of the bank are now controlled by their office in Hong Kong. Though their London office serves as a main branch, still it is reduced to the position of a ‘branch’ instead of being ‘head quarters’. The promising economy of the eastern countries lures several institutions like HSBC to invest in them. This paper explores the HSBC’s overall corporate strategy, its scope in the third world and the various challenges it faces in the eastern world. The paper puts forward a question whether it is worth taking all these risks as the eastern markets are as volatile as inviting. The study refers to a survey taken in Middle East, analyzes the internal and ext ernal environment of the eastern markets and concludes it would be mutually beneficial for HSBC to reconsider its decision. It recommends investing the same money and effort in the US and European markets than the eastern markets. Introduction HSBC has branches in over 86 countries, with more than 9500 branches all over the world. The Hong Kong Shanghai Banking corporation has the reputation of being known as the â€Å"The World’s Local Bank†. ... crisis of the 2008- 2009 and the European credit crunch, several financial institutions including HSBC are shifting their focus towards the emerging eastern markets. These institutions which were the backbone of the industrial development in the western countries are no longer ready to lend massive amount to the westerners. HSBC’s move targeting the eastern market creates an image that west is winding up quickly making way for eastern countries to gain momentum in the financial field. Economists all over the world pose two questions to HSBC Is the eastern economic growth a mere bubble or a really sustainable option worth enough to be investing billions of money on it? Do the BRIC and the CIVETS countries have enough disposable income, steady political structure and rich people to make HSBC’s move profitable? Shouldn’t companies like HSBC which have earned massive profits from the western market help the western economy by slashing interests in its time of crisis? Is it just on their part to invest all they have gained in the west, elsewhere? The paper explores HSBC’s corporate and global strategy in a detailed way to find the real answers for these questions. The first question is explored by means of various web references predicting the massive growth of the eastern economy. The second question analyzes the vital role institutions like HSBC can play in improving the European credit crunch and in improving the western economy. Corporate Strategy of HSBC Bank The corporate and global strategy of HSBC has always been profit oriented. "In today's world, you can't afford to wait for business. You have to go where the business is† said Michael Geoghegan, the CEO of HSBC bank. The banks corporate strategy is based completely upon this principle. HSBC has always

A mobile application tool, which uses persuasive design to encourage Literature review

A mobile application tool, which uses persuasive design to encourage young adults to make healthier food alternatives - Literature review Example Furthermore, the chapter is also based on reviewing the works of different authors about the aspects of balanced diet, the development of eating behaviour risks owing to unhealthy eating along with parents’ role in shaping the behaviour towards food choices. Different persuasive technologies that are used for shaping the attitudes of people towards healthy food choices have also been described in this chapter. 2.2 Unhealthy Eating Behaviours and Obesity Poor eating behaviour is regarded as a key public concern within young adults particularly during educational and early career life (Hampshire County Council, 2007). During this time, they are exposed to a lot of pressure from study and work related circumstances in order to meet the daily requirements and at times they find themselves in a prevalent scenario wherein they hardly find time to eat healthy foods in a regular expected duration, thereby they often revert to unhealthy food options (Hampshire County Council, 2007). Th ese aspects generate a barrier against the adoption of healthy behaviour such as unhealthy eating habits and substance abuse among others (Hampshire County Council, 2007). Although these behaviours are regarded as temporary, at this age, the unhealthy eating habits can persist in the life of older adults (Hampshire County Council, 2007). Rapid changes in physical health and psychological developments have positioned young grownups as a nutritionally vulnerable group with weak eating behaviours who are unable to satisfy the dietary requirements (Hampshire County Council, 2007). Therefore, it can be recognised that in order to tackle the scenario of unhealthy eating behaviours and allied obesity, there is a requirement for young adults to focus on consuming a balanced diet which can enable them to nurture desired physical developments. 2.2.1 What Is a Balanced Diet In order to encourage healthy eating practices, balanced diet is important for young adults. According to School of Publi c Health (n.d.), balanced diet supports good health and helps to maintain a fit body for individuals. The development of a healthy eating habit facilitates an individual to become easily accustomed to balanced food intake behaviour. . For any balanced diet, it is particularly important to obtain the right amount and right type of foods. Unfortunately, most of the young individuals do not consume healthy diets which at times result in the creation of heart related illness and overweight (School of Public Health, n.d.). Along with ensuring a focus on balanced diet, there is a profound need to derive an understanding of how eating behaviours of young individuals are developed. 2.2.2 How Eating Behaviours Are Developed of Young Adults There are several aspects which determine the eating behaviour among individuals. For example, according to King & et. al. (2007), at times environmental factors bring about unhealthy behaviours among young adults. The growing number of shopping malls, con venience stores, restaurants and fast